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Guinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company). Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business.
Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.
We are recruiting for the position of:
Job Title: Consumer Planning & Research Manager
AutoReqId: 35678BR
Location: Lagos
Reports To: Head of Consumer Planning & Research
Purpose of Role
This role is about using research outcome with a focus on consumer and market understanding to drive business growth.
Dimensions
Financial: The role is responsible for the management of Research Budget
Market Complexity: Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands
Key Accountabilities
Supports the development of brand and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning)
Leads regular brand reviews, actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams
Effectively facilitates workshops to unlock creative solutions on market and consumer issues
Develops insights through the rigorous use of 5I's tool
Ensure consumer and market knowledge is distilled into clear actionable implications
Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation
Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business
Ensures M&E learning is applied to drive growth throughout the business
Develops and drives best practice within consumer planning and research
Qualifications and Experience
Graduate Calibre
Minimum of 5 years experience in Business/Market planning
Good understanding of market and consumer parameters
Strong Research agency experience
Good business strategy /business development experience
Strong Communication and Interpersonal Skills
Excellent analytics skills and Commercial acumen
Ability to inspire and influence others to be passionate about consumers and market
Ability to translate data into strategic insights and actionable plans
Excellent project management skills
Strong facilitation skills
The role is based in Lagos and may require some travel within or outside the country
Application Closing Date
13th February, 2013
Method of Application
Qualified and Interested Candidates Should
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