Brand Manager, Macleans at GlaxoSmithKline

GlaxoSmithKline is recruiting to fill the below position:

Job Title: Brand Manager, Macleans

Location - Town / City: Ilupeju
Reporting To (Job Title): Marketing Director

Job Purpose/Scope  
Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives


Key Responsibilities  
Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
Follow through implementation of the brand plans to ensure attainment of business objectives
Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
Manage advertising agency to ensure strategic, efficient and effective media is bought
Charts plan on how to ensure that brands are ahead of the competition
With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
Work with GMS management team to ensure timely implementation of new products
Manage demand forecast for the brand
Co-ordinate and champion all media and media monitoring activities for the brand
Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives

Qualifications, Experience  
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.

Competencies  
Sound communication skills
Persuasive and negotiation skills
Organisational skills
Good analytical skills
Good Project Management Skills
General computer literacy, with skills in Microsoft Office especially Excel

Application Closing Date:
29th November, 2012

Method of Application
Interested and qualified candidates should:
Click here to apply online